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News and Views from the Minds of Creative Kinds

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Brands Must Evolve

Brands Must Evolve

No, this isn’t another blog post about Millennials. I imagine they are as sick of being exploited for clicks as we are of clicking on stories about them, for the simple reason that there’s nothing else on. And while not focused on this extraordinarily well-documented generation of tastemakers and trendsetters, it is about evolution – specifically, the evolution of brands. Read More...
Give The People What They Want

Give The People What They Want

What started out as pro-bono work for an upcoming local stair climb event turned into something much larger and more exciting for the Creative Kinds team. It also provided a great example of how to avoid a common creative trap: assuming that your professional (creative) opinion, based upon years of experience should always outweigh the client’s because “they don’t do this for a living.” Read More...

where vision meets results.

where vision meets results.